What is Worcester Winkelhart?
The Worcester Winkelhart is a marketing brand for the Worcester “Middedorp” or Business Improvement District.
The idea links to a successful project running in Worcester’s twinned city of Aalst, Belgium. We have borrowed the Aalst Winklehart concept but adding a little local flavour.
The Aalsters have given their full support and are very excited about our Winkelhart, “De Zuid-Afrikaanse zusterstad van Aalst heeft een eigen variant van 'Aalst Winkelhart' uitgewerkt. Het bestuur van Worcester heeft, op basis van de door Aalst ingebrachte expertise, een eigen variant van het Aalsterse concept 'Aalst Winkelhart' uitgewerkt. Daarbij werd ook het hartvormige logo overgenomen. De campagne moet bijdragen tot meer winkelplezier en de lokale handelaars ondersteunen”. See www.internationaalst.be/Nieuws.php and www.aalst.be/default.asp?rubriekid=1072
The heart-shape design links to Worcester as the Care Capital of South Africa, ‘n “omgee dorp”. Our design includes ALL the street names in the Middedorp stretching from Tulbagh to Durban and from Riebeeck to Somerset, thereby encouraging inclusivity and buy-in of the all businesses in the CBD, from the largest chain store to the smallest trader.
What is the purpose of the Worcester Winkelhart?
The Worcester Winkelhart aims renew and rejuvenate the shopping experience in Worcester. The launch of the campaign coincides with the switching on of the Christmas Lights on Friday 5th December 2014, and the first Worcester Winkel Dag will be held on Saturday.
An exciting calendar of events for the Worcester Winkelhart is planned for the first Saturday of every month. A special reusable shopping bag will be made available, with the first 1000 paid for by the WBF and thereafter available at participating businesses. The shopping bag will be a passport to a range of exciting promotions and discounts only available on Winkel Dag.
Who is paying for the Winkelhart promotion? Does it link to other projects like SafeWorcester and CleanWorcester?
The Worcester Business Forum (WBF) has developed and is paying for the Worcester Winkelhart through funding received from the Breede Valley Municipality for city improvement and local economic development.
Ten road sign depicting the Worcester Winklehart logo and showing direction and distance to the Winkelhart have been purchased by the WBF at a cost of almost R28,000. The road signs will be installed at the beginning of December at all the major entrances to Worcester from the N1, Robertson and Villiersdorp / Rawsonville roads.
The Winkelhart links to projects facilitated by the WBF such as SafeWorcester, which includes the deployment of Mobile Police Stations / Trailers that are manned by Police Reservists, Municipal Law Enforcement Officers and Neighbourhood Watch Members. Three additional security trailers at a cost almost R100,000 have been ordered for deployment in the Winkelhart.
The WBF’s CleanWorcester project has purchased 20 cleaning carts at a cost of more than R36,000. The BVM has contracted a local service provider to supply labour and equipment. These carts will be branded as part of the Winklehart and will be operational 7 days a week, 365 days a year.
How will business benefit from these initiative?
Businesses located in the Business Improvement District / Winkelhart will benefit from the improvement to cleanliness and safety which in turn will attract more shoppers to the area.
It is imperative that ALL businesses buy-in to the Winkelhart brand and the Winkel Dag concept.
We need YOU, your ideas, your help and together we will attract many happy shoppers back to the Worcester CBD.
To get involved please contact Willem Burger 083 252 9113, Danie Nel 084 580 3309,
Marco Adams 082 303 0776 or Nik Wullschleger 083 283 5263.